You may have seen some of our Facebook and Instagram posts from a week or so ago at the annual Association of Wedding Gown Specialists conference. We just couldn’t wait to share our experience with you guys, but this is going to be our official conference re-cap!

This year’s conference was held in San Antonio, Texas and was hosted by the lovely owners of Five Star Wedding Gown Specialists, our hotel was just steps away (maybe about 5 to be exact) from the famous Alamo and the stunning river walk. The hotel itself was a historic beauty that is known to host guests and maybe a few ghouls – if you believe the rumours.

Our first day in San Antonio was a day of settling in, reconnecting with all of our friends and fellow gown specialists and taking in the warm temps and beautiful scenery that was readily available to us. That night we formally met over food and drink with all attending members.

The first full day of the conference was jam-packed with amazing guest speakers like Wedding Industry Rescue and Vanessa Joy who talked respectively about optimizing our digital marketing and using video to better communicate to you guys, our customers!

Following the talk in the morning, we were invited to attend a plant tour of the Five Star facilities to see how they ran their successful business. We learned so much from The Five Star team and enjoyed comparing notes with all the association members on how we operate. Following the plant tour, we were shuttled to Sharlene’s home where we were treated to an unimaginably amazing Tex-Mex themed dinner at their home. The ambience and appropriately warm temperatures had us transported to our own personal tropical paradise.

On our Second day, we had the pleasure if listening to Kellie from I Do Collective, spread her knowledge on the millennial bride, as well as some of our own association members who spoke about several other industry topics.

The afternoon was spent between several roundtable discussions where we got to collaborate and learn from all our fellow gown specialists.

The Last day of the conference came around and we crammed in some final education before making our way to the airport, ready to weather the chilly temps we knew were coming our way (did we mention it was 33 degrees in Texas?).

The weekend was filled with so many amazing memories, quality catching up time with lifelong friends and more than anything, support and education from our awesome association members and the incredible speakers.

We can’t wait for next year!

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