Whelp, it’s that time of year again! We’re talking about the annual Association of Wedding Gown Specialists conference. Last year we had the pleasure of visiting San Antonio, Texas and this year had us headed back down south to the lively city of Nashville, Tennessee.

Nashville aka Music City USA has something to offer just about anyone and it is definitely a good party town. For us, it was also the host of the 3 day jam-packed conference filled with amazing guest speakers, valuable insights from members and lots and lots of creative new ideas to go around.

Our first night in town was spent enjoying some dinner and live music (what else would you expect when in the home of country music) and prepared for the opening member meet and great party. This is always a fun night spent catching up with our worldwide members and learning more about what we can expect from our round table discussion and learning sessions.

Grace Gown Care in Nashville

The first full day began on Friday bright and early with an exceptional talk from (). We learned all about video marketing and how we can create fun and quick videos for you guys to get to know us and our business even better.

After our morning learning session, we headed out to take a tour of our host members dry cleaning operation, which was very impressive to say the least. We got to chat with the staff, see how they execute their gown cleaning and visit their dedicated wedding gown boutique. This aspect of the conference is always extremely valuable for us as we get a glimpse of how others do their thing and get ideas for what we would like to see for our own business.

Saturday started with two guest speakers who walked us through their thoughts on networking and branding and were followed up with another favourite of ours, the round table discussions. These talks amongst members range all the way from the latest stain removal techniques to how to optimize your website and everything in between. The quick sessions are a great way to bounce ideas off a number of our fellow members and get their inputs and advice.

After all our conference commitments ended that evening, we were excited to do the most Nashville thing there is to do, attend The Grand O’ Opry! This truly was a highlight of the trip and something we HIGHLY recommend you do if you ever find yourself in Nashville.

The last day of the conference ended with a morning session of further learning and an afternoon lined up outside of a small dive bar waiting to get in and has some coveted Nashville cuisine. Nashville Hot Chicken (Look it up and thank us later) delivered on all our friend and spicy chicken dreams, along with our high expectation for Southern style Mac n Cheese and Collard Greens.

Overall it was another successful conference with lots of valuable takeaways and good times with our business besties. We can’t wait to share all that we’ve learned with you guys!

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